When is a Waterfall Not a Waterfall?

So,  I’m reading The Power Of Real-Time Social Media Marketing,  by Beverly Macy and Teri Thompson and one of their phrases that leapt out at me is “digital waterfall.”

This is not what they intended.  But.  I like the play on words.  [gplus count=”true” size=”Medium” ]

 

 

 

 

 

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