And that’s how Fido’s Canine Boutique – Fido’s Salon And Spa came to be.
This is a serious business where Peter has just two rules for his staff. No sudden, jerky, threatening movements around dogs. Ever.
And, be kind.
Peter said: “I tell my groomers that if they correct a dog, they MUST follow up with TWO praises.”
This is a guy who “got it” when I said that my Tessa is still not sure about being around men. He knew how to ever so s-l-o-w-l-y gentle himself down to her level with a very savory treat in his hand.
Peter said: “We love dogs.”
A lot of people SAY they love dogs. And, they probably do.
It’s another thing entirely to love dogs and to build your business around a few key principles that cater to a dog’s happiness.
To understand how to move so that a dog doesn’t feel intimidated.
To create a space that is calm and welcoming All The Time. So that, for dogs, just walking in the door is a fun experience.
It’s going to be Like Nothing Your Dog Has Ever Experienced Before. We know because Peter took us over and gave us a tour. It’s not quite ready for the rest of you. But. Stay tuned. It’s going to be more than amazing.
PS This is the second of two “raving fan” posts about a great shop for dogs. Which means that it comes with love and no expectation of financial reimbursement from anyone.
I was happy to write them – because I can.